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Uncle Ben's Rice Rebranded as Ben's Original and Removed the Face of Frank Brown in 2020
| Claim: | Uncle Ben's Rice Rebranded as Ben's Original and Removed the Face of Frank Brown in 2020 |
|---|---|
| Rating: |
True
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| Finding: | On September 23, 2020, Mars Food changed their Uncle Ben's rice product packaging as well as their product name. |
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COMPLETE REDPILL(true) |
On September 23, 2020, Mars Food changed their Uncle Ben’s rice product packaging as well as their product name. Their previous packaging included the face of an African American man named Frank Brown.
In their official press release they said the following:
LONDON (September 23, 2020) – Today, Mars Food announced it will change the UNCLE BEN’S® Brand to Ben’s Original™, signaling the brand’s ambition to create a more inclusive future while maintaining its commitment to producing the world’s best rice.
Old packaging:
New packaging:
The official backstory on who the African American man on the packaging is:
Official Uncle Ben’s X Post:
Links to Evidence:
- Original Archive.org Copy of Uncle Ben's History
- Archived Copy of Uncle Ben's History (PDF)
- Archived Copy of Press Release (PDF)
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COMPLETE REDPILL(true) |