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Conagra Brands Announced a Brand Review of the Mrs. Butterworth's Line of Syrup to Address Racial Bias in 2020
| Claim: | Conagra Brands Announced a Brand Review of the Mrs. Butterworth's Line of Syrup to Address Racial Bias in 2020 |
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| Rating: |
True
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| Finding: | On June 17, 2020, Conagra Brands which owns the Mrs. Butterworth's syrup brand, announced a brand review related to their packaging... |
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COMPLETE REDPILL(true) |
On June 17, 2020, Conagra Brands which owns the Mrs. Butterworth’s syrup brand, announced a brand review related to their packaging (and presumably specifically the silhouette their bottle creates), to ‘eliminate racial bias’.
Packaging in question:
The Mrs. Butterworth’s brand, including its syrup packaging, is intended to evoke the images of a loving grandmother. We stand in solidarity with our Black and Brown communities and we can see that our packaging may be interpreted in a way that is wholly inconsistent with our values.
We understand that our actions help play an important role in eliminating racial bias and as a result, we have begun a complete brand and packaging review on Mrs. Butterworth’s.
As of the time of publication, we were unable to find any announcement or image of the updated packaging. Search results on amazon didn’t return anything containing an updated product packaging picture either.
Links to Evidence:
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COMPLETE REDPILL(true) |